These principles are essentially the character traits of successful CEOs. We follow them ourselves here in the CPA firm. We learned about Goals and Inspiration. As the business owner, I wake up inspired and full of goals, but now everyone is starting to think that way. Before that was about Conflict. We now view conflict as a means of personal growth. A few months later, when faced with a conflict situation, I re-read that principle and made notes before the meeting. It was that principle that stopped me from telling a client to take a hike. It was a $110,000 per year contract. And the relationship is now mutually rewarding.

The program has changed our entire management team; helping us be more productive and increase retention. Not only that but we have seen lives transformed by it, making us all better people.

These principals have been a clear guide to me and my business. I have used them in both good and challenging business environments. I have found these principles to be eye opening to me, my business, and my family.